HOW TO USE YOUR SUSTAINABILITY INVESTMENT TO GENERATE NEW SALES

Global decisions to target fashion retailers for using misleading sustainable claims have caused panic and fear among brands and retailers. A lack of understanding of what is acceptable, and what will be deemed greenwashing, has seen brands reluctant to share their sustainability credentials. Retailers and brands have made sustainability investments across their supply chain, but now fear that promoting these could result in large fines.

These are sustainability credentials you’ve invested in and your customers are demanding, but you feel too exposed to promote them.

How crazy is that? You have invested in something and you can’t shout about it.

Let’s look at this from another point of view. Why do we want to be more sustainable? Creating brands and products that are more sustainable helps the environment, reduces pollution, and longer term, gives us all a better way of

life and a more hopeful future. This isn’t just driven by the brand or retailer; consumers are themselves demanding more sustainable products to live in a more sustainable world. With purchasing power, consumers are holding retailers more accountable, and buying from brands whose values align with their own. If brands are reluctant to label their products as sustainable, how will anyone know which products to buy?

claims banner

Imagine there was a solution

One that allows brands and retailers to use their sustainability investments and confidently promote their sustainable credentials without fear of large fines.

At Bureau Veritas we have created that solution. We have developed a package specifically to help UK retailers and brands comply with legislation, compete with other brands, and even lead in their marketplace – all by confidently using the claims from the sustainable services they have already invested in.

COMPLY

You have created a sustainable product or range. It deserves to be promoted. Our comply services do just that, allowing you to comply with legislations so you can include your sustainable claims alongside your products.

• Portfolio Assessment

• Green Claims Validation

• Product and Chemical Testing
LEAD

You already comply with local legal requirements? Why stop there? You have invested in bringing a sustainable product to market, so let’s lead with that and start promoting it!

• Strategy Development Support

• Content Claim Standards (TE & GOTS)

• Life Cycle Assessment (LCA)
COMPETE

Your products are market-leading and generating new sales. Soon others will start to catch up. Using our BV Mark, your consumers will gain confidence in your sustainable products, creating a loyal following.

• Eco-design Strategy/Software

• Traceability Testing (Oritain & DNA) & BV Mark

• Durability Testing & BV Mark

WANT TO TALK TO US ABOUT YOUR SUSTAINABILITY CLAIMS?

As well as our sustainable claims solutions, we offer a wide selection of sustainability solutions that can help your brand or product meet your sustainable goals. If you have an existing sustainability program or future plans and you would like to speak to us about how we can help you promote them, why not get in touch on the form below and we can arrange a call with our sustainability team and guide you through the process.

Get in touchwith us

First name

Last name

Email

phone

Company

Country / Territory

How can we help you?

Would you like to receive marketing communication from Bureau Veritas?

Yes

No

INFORMATION NOTICE TO DATA SUBJECTS
Your personal data are collected by Bureau Veritas Consumer Products Services Division (“BVCPS”), through its entity Bureau Veritas Hong Kong Limited (having its registered office at 1/F, Pacific Trade Centre, 2 Kai Hing Road, Kowloon Bay, Kowloon, Hong Kong), as well as the BVCPS affiliate(s) with which you had, have or will have a business relationship or that otherwise decide(s) which of your personal data is collected and how it is used.  A list of BVCPS affiliates is available at: BVCPS Locations (https://www.cps.bureauveritas.com/sites/g/files/zypfnx236/files/media/document/BVCPS%20Locations_20210611_for%20web.pdf)
Your personal data are subject to computer processing in order to respond to your requests and to provide you with additional information about BVCPS services, events or topics that may be of interest to you on the basis of your consent to the processing of your personal data for that purpose (by checking the box below).
Your personal data are intended for use by the relevant business departments of BVCPS and/or their service providers depending on the nature of your requests, as well as by BVCPS IT department.    Your personal data will be retained until the earlier of (a) one year after the last communication, or (b) your request to delete the personal data. 
Your personal data may be transferred outside the European Union, on the basis of your explicit consent, as the data subject, to the proposed transfer. By checking the box below, you are providing your explicit consent to the proposed transfer, with your acknowledgement of the possible risks of such transfer due to the absence of an adequacy decision pursuant to Article 45 of the General Data Protection Regulation of 27 April 2016 or of appropriate safeguards pursuant to Article 46 of the General Data Protection Regulation of 27 April 2016.
In accordance with the French Data Protection Act of 6 January 1978 as amended and the General Data Protection Regulation of 27 April 2016, you may have the right to access, rectify and erase any personal data concerning you, as well as the right to limit the processing, the right to oppose to the processing or the right to portability of your personal data. You have the right to withdraw your consent at any time by connecting to the site or application (https://personaldataprotection.bureauveritas.com). and unchecking the box dedicated to the collection of your consent. You also have the right to set out general and specific guidelines that define how you intend these rights to be exercised after your death. You can exercise your rights by e-mail at the following address: https://personaldataprotection.bureauveritas.com. Finally, you have a right to lodge a complaint to the Commission Nationale Informatique et Libertés (CNIL) or the relevant authorities in your country.
Fields marked with an asterisk must be filled in. Otherwise, BVCPS would not be able to respond to your requests and/or provide you with additional information.

HOW TO USE YOUR SUSTAINABILITY INVESTMENT TO GENERATE NEW SALES

COMPLY

LEAD

COMPETE

WANT TO TALK TO US ABOUT YOUR SUSTAINABILITY CLAIMS?