Streamlining Green Claims Verification for Brands & Retails

In an era where environmental claims face unprecedented scrutiny, businesses are grappling with complex regulatory requirements and growing consumer demand for authentic sustainability credentials.

The challenge of validating environmental claims has become a critical business imperative, with regulations like the EU Green Claims Directive, Unfair Commercial Practices Directive, FTC Green Guides from the US, and UK CMA Green Claims Code reshaping the landscape of sustainability communication.

Study indicates that verifying suppliers' green credentials is particularly complex, with issues ranging from lack of standardization to information reliability*. The complexity is further amplified when dealing with different product lines across the global supply chains, where varying regulations and standards across countries add additional layers of verification requirements.

Bureau Veritas' Sustainable Claims Verification (SCV) service, launched in 2021, is a pioneering solution that streamlines the sustainable claim validation workflow within organizations. The service provides a systematic approach to reviewing and validating vendor-submitted claim proof documents before they are used in any marketing or communication materials.

This innovative service combines digital efficiency through BV OneSource Connect with technical expertise from a team of Green Claim Specialists to help organizations navigate the complexities of green claim verification while reducing the risk of greenwashing and protecting their brand from false claims.

Rebekkah

Colclasure

Sustainable Claims Verification Product Manager

Bureau Veritas CPS

Organizations often struggle with resource constraints and the sheer volume of claims requiring verification, making it difficult to ensure thorough validation without dedicated systems in place.

Without proper systems in place, sustainability teams often find themselves overwhelmed by manual verification processes, increasing the risk of greenwashing and potential regulatory non-compliance.

Case Study: Our Partnership with the Leading US Premium Department Store

Our recent partnership with a leading US Premium Department Store's implementation of the SCV service reveals the scale of this challenge - with a 62% rejection rate from the initial screening of submitted claims, highlighting the critical need for thorough verification processes. But it also demonstrates the effectiveness of the streamlined workflow to support regulatory compliance.

Success in Action:

Early detection of non-compliant claims 62% rejection rate from the initial screening.

Demonstrates the critical need for thorough verification processes.

Have prevented ~97potentially misleading claims from reaching the market.

Achieved implementation within 6 weeksrapid time-to-value.

Over 20 types of claims verified:
B CORP BETTER COTTON (BC) BLUESIGN BRAND STANDARDS - LENZING BUTTERFLY MARK CRADLE TO CRADLE MATERIAL HEALTH FAIR TRADE INTERNATIONAL TEXTILES STANDARD FAIR TRADE SMALL PRODUCERS (FTI) FOREST STEWARDSHIP COUNCIL (FSC) GLOBAL RECYCLED STANDARD (GRS)	LEAPING BUNNY LEATHER WORKING GROUP OEKO-TEX MADE IN GREEN OEKO-TEX STANDARD 100 ORGANIC CONTENT STANDARD PETA CERTIFIED RECYCLED CLAIM STANDARD RESPONSIBLE DOWN STANDARD (RDS) RESPONSIBLE WOOL STANDARD (RWS) USDA CERTIFIED ORGANIC

How the process looks like:

The Sustainable Claims Verification service implements a structured process that includes:

Program setup and customization
Clear definition of claim requirements
Vendor onboarding on the verification process and digital platform
Systematic claim application submission to OneSource Connect platform, providing a centralized document repository for proof documentation
Claims review by dedicated Green Claims Team
Verification proof issuance to vendors

Get to know more about BV’s Sustainable Claim Verification Service

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_{* Challenges and Solutions in Working with Green Suppliers: Perspective from a Manufacturing Industry}_>>

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