How do you avoid 'greenwashing' today? Are your sustainable claims backed by evidence and scientific proof? How do you verify the eco-labels and certifications are legitimate from your suppliers? Are you currently following the guidelines and regulations such as the EU's Green Claims directive, to avoid 'greenwashing'?
Making false or exaggerated claims about the environmental benefits of their products, also known as greenwashing, can have serious consequences for companies. Not only can it damage their reputation and erode consumer trust, but it can also lead to legal and financial repercussions. In fact, companies that engage in greenwashing may face legal action and costly lawsuits for misleading consumers.
In addition to avoiding violations of green legislation such as the CMA's green claims code and the FTC's green guides, businesses must also carefully consider other factors when making environmental claims. For example, it is essential to ensure that any eco-labels used are linked to legitimate certification schemes. Furthermore, it is crucial to verify the validity of the certification provided by suppliers.
Moreover, the EU has also introduced The Green Claims directive that aims to prevent false or misleading environmental claims in marketing and advertising. The directive sets out specific criteria for companies to follow when making green claims, including ensuring that the claims are supported by scientific evidence and that they are clear, accurate, and not misleading to consumers. Therefore, it is crucial for businesses to adhere to the guidelines set forth by The Green Claims directive to avoid any legal and financial consequences.
So how do you get started with your claim verification process within your supply chains?
INTRODUCING OUR SUITE OF SUSTAINABLE CLAIM SOLUTIONS
By partnering with Bureau Veritas, our sustainable claims solutions offer a comprehensive approach to verifying and substantiating green claims made by brands and retailers. This helps companies to avoid the risk of greenwashing and the potential legal and reputational consequences that come with it. Our solutions also provide a clear and transparent way for brands and retailers to communicate their sustainability efforts to customers, building trust and loyalty in their brand.
YOUR CLAIM VERIFICATION AND CERTIFICATION JOURNEY STARTS HERE:
Sustainable Claim Verification
We help streamline your green claim verification workflow with our OneSource Connect digital platform within your supply chain and we help you to review your suppliers’ submitted claims proof documents before use.
✓ SAVE TIME FOR DOCUMENT REVIEWS
✓ PROCESS READY FOR SCALING
✓ QUICK ONBOARDING
✓ STORE CLAIM EVIDENCE
Sustainable Content Certifications
We can offer certification against all Textile Exchange standards including Global Recycled Standard (GRS), Organic Content Standard (OCS), and Global Organic Textile Standard (GOTS).
✓ FAST QUALITY SERVICE
✓ EXPERIENCE OF LARGE COMPLEX PROGRAMS
✓ CLIENT ALIGNED
✓ COMPREHENSIVE SUSTAINABILITY SOLUTIONS
Sustainable Claim Testing
By leveraging BV's global network of product testing labs including Organic, Vegan Content, and Biodegradability Testing, you can:
✓ PROVIDE SCIENTIFIC EVIDENCE
✓ ENHANCE THE BRAND'S CREDIBILITY
✓ AVOID GREENWASHING
BV Mark verification and certification help you to gain your customer's trust, by verifying the claims based on our uniquely designed testing protocols for assessing different products' durability and performance, chemical control, and carbon footprint.
✓ DEMONSTRATE GREEN CREDENTIALS
✓ LEVERAGE BV BRAND
✓ STAND OUT FROM THE CROWD
Your Sustainable Claims Verification and Certification Partner
Regulatory review process. Knowledge of 100+ countries covering 80+ product categories
Partnership model drives client focused service delivery throughout the supply chain
Global Governance: Repeatable service with 40+ offices worldwide
Access to our digital solutions for sustainability and quality management all in one place