SUSTAINABLE

CLAIM SOLUTIONS

YOUR CHALLENGE

Making false or exaggerated claims about the environmental benefits of their products, also known as greenwashing, can have serious consequences for companies. Not only can it damage their reputation and erode consumer trust, but it can also lead to legal and financial repercussions. In fact, companies that engage in greenwashing may face legal action and costly lawsuits for misleading consumers.

In addition to avoiding violations of green legislation such as the CMA's green claims code and the FTC's green guides, businesses must also carefully consider other factors when making environmental claims. For example, it is essential to ensure that any eco-labels used are linked to legitimate certification schemes. Furthermore, it is crucial to verify the validity of the certification provided by suppliers.

Moreover, the EU has also introduced The Green Claims directive that aims to prevent false or misleading environmental claims in marketing and advertising. The directive sets out specific criteria for companies to follow when making green claims, including ensuring that the claims are supported by scientific evidence and that they are clear, accurate, and not misleading to consumers. Therefore, it is crucial for businesses to adhere to the guidelines set forth by The Green Claims directive to avoid any legal and financial consequences.

So how do you get started with your claim verification process within your supply chains?