Verified by Bureau Veritas - Stand out from the Crowd
Verified by Bureau Veritas
Brand Protection and Enhancement
With the rise of research driven purchases, brands are increasingly losing control over their own brand narratives. Consumers are increasingly demanding full transparency and will disregard products, and manufacturers, that do not deliver these expectations. The Verified by Bureau Veritas mark can help end consumers navigate these complex market challenges while elevating brand awareness
- Positive Differentiation from Self-Declared Claims: Independent, objective, science-based assessment confirms and communicates the truth of a claim
- Confidence and Simplicity for the buying process: Verified by Bureau Veritas mark makes decision-making easier and highlights a product feature to the end consumer
- Tangible proof of Performance Claims: the Verified by Bureau Veritas mark creates trust based on independent, credible proof that a product will perform as intended
OVERVIEW OF VERIFICATION PROCESS
- Step 1: The Marketing Claim : Objective and scientifically verifiable phrases must be used only, abstract phrases are not allowed
- Step 2: The Testing Protocol : Test Protocol can be extracted from the International standards and test methods. Customized testing method can be determined whether to use it after pre-review
- Step 3: The Testing : The testing / evaluation location can be either a Bureau Veritas testing site or the customer testing site. If customer site, the calibration of the equipment must be checked in advance.
- Step 4: Promotion : Promotion can proceed under the license guideline agreed by both parties ( Service Agreement or Promotion guideline )
- Step 5: Expiration : 1 year. For an extension, the product has to undergo new testing