Sustainable Claims Solution

YOUR CHALLENGE

Global decisions to target fashion retailers for using misleading sustainable claims have caused panic and fear among brands and retailers. A lack of understanding of what is acceptable, and what will be deemed greenwashing, has seen brands reluctant to share their sustainability credentials. Retailers and brands have made sustainability investments across their supply chain, but now fear that promoting these could result in large fines.

These are sustainability credentials you’ve invested in and your customers are demanding, but you feel too exposed to promote them.

How crazy is that? You have invested in something and you can’t shout about it.

Let’s look at this from another point of view. Why do we want to be more sustainable? Creating brands and products that are more sustainable helps the environment, reduces pollution, and longer-term gives us all a better way of life and a more hopeful future. This isn’t just driven by the brand or retailer; consumers are themselves demanding more sustainable products to live in a more sustainable world.

With purchasing power, consumers are holding retailers more accountable and buying from brands whose values align with their own. If brands are reluctant to label their products as sustainable, how will anyone know which products to buy?

OUR SOLUTION

One that allows brands and retailers to use their sustainability investments and confidently promote their sustainable credentials without fear of large fines. 

At Bureau Veritas we have created that solution. We have developed a package specifically to help retailers and brands COMPLY with legislation, COMPETE with other brands, and even LEAD in their marketplace – all by confidently using the claims from the sustainable services they have already invested in.

YOUR PRODUCT SUSTAINABLE CLAIMS VALIDATION JOURNEY: